Website Security & Privacy

Our Commitment to You

When you visit swimmeandson.com, we want you to feel just as comfortable as you would walking into our office. Swimme & Son Building Contractors, Inc. has been serving homeowners and businesses in Elizabeth City, North Carolina for years, and we take the same care with your online information as we do with your remodeling project.

This page tells you — in plain English — exactly what happens when you visit our site, what information we collect, how we protect it, and who (if anyone) can see it. We believe you have every right to know, and we’re happy to answer any questions.

SSL & HTTPS Security

You may have noticed the small padlock icon in your browser’s address bar when you visit our site. That padlock means our website uses SSL (Secure Sockets Layer) — also called HTTPS — which encrypts the connection between your browser and our website.

In practical terms, this means that anything you type on our site (such as your name, phone number, or message in our contact form) travels across the internet in a scrambled format that outside parties cannot read. It is the same technology used by banks and healthcare providers.

We keep this certificate active and up to date at all times. If you ever visit our site and do not see the padlock, please let us know right away at info@swimmeandson.com.

What Information We Collect & Why

We collect two types of information when you visit our site: information you give us directly, and basic technical information collected automatically by standard web tools.

Information you give us directly — This only happens if you fill out one of our website forms. Depending on the form, we may collect:

• Your name
• Your email address
• Your phone number
• Your mailing address (on some forms)
• Your business name (on commercial project forms)
• A description of your project or question

We only ask for what we actually need to respond to you or provide you with a quote. We do not ask for your Social Security number, payment information, or anything else sensitive on our website.

If you choose to opt in to receive SMS text messages or email marketing from us, we will use your contact information to send those communications. Your consent to receive marketing messages is always optional and never a condition of doing business with us. See the SMS & Marketing Communications section below for full details.

Information collected automatically — Like most business websites, ours uses analytics and advertising tools that record general information about site visits, such as:

• Which pages were viewed and for how long
• What type of device and browser you used
• The general geographic area you’re in (city/region level — not your home address)
• How you arrived at our site (e.g., from a Google search or an ad)

We use this information to understand how people use our website so we can improve it, and to help us plan our own advertising more effectively. See the Cookies & Tracking section below for full details on the specific tools involved.

How We Handle Contact Form Submissions

Our contact form is powered by Gravity Forms, a reputable, widely used form tool for business websites. Gravity Forms is designed with security in mind — your submission is encrypted in transit (via HTTPS) and delivered securely to our team.

When you submit a form, here is exactly what happens:

• Your message is sent directly to our office staff in Elizabeth City, NC.
• A copy of the submission is stored in our office records so we can follow up and reference your request.
• We use the information only to respond to your inquiry, schedule estimates, or communicate about your project.
• We do not add you to any mailing list without your permission.
• We do not share your submission with outside marketing companies.

If you’d prefer to reach us by phone rather than through the form, you’re always welcome to call us directly. Contact details are at the bottom of this page.

SMS & Marketing Communications

From time to time, we may give you the option to receive text messages (SMS) or email communications from us — for example, appointment reminders, service updates, or promotions. Here is what you need to know:

Opting in is always your choice. We will only send you SMS or marketing emails if you explicitly sign up to receive them. Your agreement to receive these messages is never required to get an estimate, schedule a project, or do business with us in any way.

What types of messages we send — If you opt in, you may receive messages related to:

• Project reminders and scheduling updates
• Promotional offers or seasonal specials
• Customer service follow-ups
• General company news or announcements

Message frequency and rates — Message frequency may vary. Standard message and data rates from your mobile carrier may apply.

How to opt out of SMS — You can stop receiving text messages from us at any time by replying STOP to any message we send. You can also text HELP for assistance, or contact us directly at info@swimmeandson.com or 252-338-8443.

How to unsubscribe from email marketing — Every marketing email we send includes an unsubscribe link at the bottom. You can also email us at info@swimmeandson.com to be removed from our list.

Online Payments

All payment arrangements for your remodeling project are handled in person or through our office directly — never through this website. You will never be asked to enter a credit card number, bank account number, or any financial information on swimmeandson.com.

If you ever receive an email or see a webpage claiming to be from Swimme & Son that asks for payment online, please contact us immediately — that would not be us.

Cookies & Tracking Tools

Our website uses cookies and tracking pixels to help us understand how visitors use the site and to measure how well our advertising is working. Here is exactly what’s running and what each one does:

Google Analytics — This is a free tool from Google that gives us general statistics about site visits: how many people visited, which pages they looked at, and how they found us. The data is anonymized and statistical — we cannot see your name or personally identify you from Analytics data alone. Opt out of Google Analytics.

Google Ads Pixel — This tool tells us when someone clicked one of our Google ads and then visited our site. We use this solely to understand whether our own ads are reaching the right people so we can spend our advertising budget wisely. Google’s data practices are governed by Google’s Privacy Policy.

SimpliFi Pixel — SimpliFi is a digital advertising platform. This pixel helps us measure the effectiveness of display and programmatic advertising campaigns we run through SimpliFi. Like the Google pixels, it is used only for our own internal advertising planning and analysis.

What is a cookie or pixel? A cookie is a tiny text file saved in your browser that helps websites remember information about your visit. A pixel is a small, invisible image embedded in a page that signals when a page has been loaded. Neither can access files on your computer, install software, or identify you by name.

How to opt out or manage cookies:

• Most browsers let you block or delete cookies in their Settings menu (look for “Privacy” or “Cookies”).
• You can opt out of Google Analytics tracking at tools.google.com/dlpage/gaoptout.
• You can manage Google ad personalization at adssettings.google.com.
• You can opt out of interest-based advertising broadly through the Network Advertising Initiative opt-out tool.

Please note: opting out of cookies will not prevent you from using our website — it may simply mean we get less accurate information about our overall site traffic.

Do We Share Your Information?

The information you submit through our contact form — your name, email, phone number, and project details — stays with Swimme & Son Building Contractors, Inc. It is used only by our own team to respond to your inquiry and manage your project. Period.

The analytics and advertising tools described above (Google Analytics, Google Ads Pixel, SimpliFi Pixel) do receive aggregated, anonymous data about site traffic, but they do not receive your name, phone number, email address, or the content of any form you submit.

The only circumstances under which we would ever share information are if we were legally required to do so — for example, by a court order. We would not voluntarily do so.

How Long We Keep Your Information

Information you submit through our contact form (your name, contact details, and project description) is stored in our office records in Elizabeth City, NC. As a building contractor, we maintain business records indefinitely — both for our own reference and to ensure we can assist you if you contact us again in the future, even years down the line.

We store this information securely in our office systems. If you have questions about specific records we may hold about you, or if you would like to request that we remove your information from our files, please reach out to us directly using the contact information at the bottom of this page and we will do our best to accommodate your request.

Anonymous analytics data collected by Google Analytics and similar tools is governed by the data retention policies of those services and does not contain personally identifiable information.

Your Rights & Choices

Even though we are a small local contractor, we believe you have rights when it comes to your personal information. At any time, you may contact us to:

• Access your information — Ask us what information we have on file for you.
• Correct your information — If something we have on file is wrong, ask us to update it.
• Unsubscribe from marketing — Opt out of SMS messages, emails, or other marketing communications at any time, without affecting your ability to do business with us.
• Request deletion — Ask us to remove your personal information from our records. We will honor this to the extent we are able, though some business records may need to be retained for legal or operational reasons — we will explain if that applies to you.

To exercise any of these rights, simply email us at info@swimmeandson.com, call us at 252-338-8443, or use the contact form at swimmeandson.com/contact. We aim to respond within 3 business days.

Children’s Privacy

Our website and services are intended for adults who are considering remodeling or construction services. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child under 13 has submitted information through our website, please contact us at info@swimmeandson.com and we will promptly delete it.

Frequently Asked Questions

• Is my information safe when I use your website?

  Yes. Our entire website uses HTTPS encryption, which means any information you send us — like a message through our contact form — is scrambled and protected as it travels over the internet. Only our office can read it on the other end. We also use Gravity Forms, a trusted and secure form system, for all contact submissions.

• Do you sell my personal information?

  Absolutely not. We do not sell, rent, trade, or give away your personal information to anyone — not marketing companies, not lead brokers, not anyone. Your name, phone number, email, and project details are used only by our team to respond to you and help with your project.

• Can I use your website without being tracked?

  You can reduce tracking by adjusting your browser’s cookie settings or by using a browser extension that blocks analytics trackers. You can also opt out of Google Analytics specifically using Google’s official opt-out tool at tools.google.com/dlpage/gaoptout. Opting out will not affect your ability to browse our site or contact us.

• Do I need to enter a credit card or payment info on your site?

  No — never. We do not accept online payments, and our website has no payment fields whatsoever. If you ever see a page on what appears to be our website asking for payment information, do not enter it and contact us immediately. All payment arrangements are handled in person or through our office directly.

• Why do you use Google Analytics and ad tracking tools?

  We use these tools for our own internal planning — specifically to understand how many people visit our website, which pages are most helpful, and whether the ads we run (on Google and through SimpliFi) are actually reaching people in our service area. The data these tools collect is anonymous and statistical. They do not give us access to your name, address, or contact information. We do not share this data with other businesses.

• Will you add me to an email list if I fill out your contact form?

  No. Submitting our contact form does not subscribe you to any newsletter or email marketing list. The only emails you’ll receive from us are direct replies to your inquiry or follow-up messages specifically related to your project. If that ever changes, we will ask for your explicit permission first.

• Does this website comply with GDPR or CCPA?

  GDPR (General Data Protection Regulation) applies to businesses that serve residents of the European Union, and CCPA (California Consumer Privacy Act) applies to businesses that serve California residents. Swimme & Son Building Contractors serves homeowners and businesses in North Carolina. We do not conduct business in California or in the EU, so these specific laws do not apply to our operations. That said, we believe in being transparent and respectful with your information regardless of legal requirements — and everything on this page reflects that commitment.

• How do I stop receiving text messages from you?

  Simply reply STOP to any text message we send you and you’ll be removed immediately. You can also reply HELP if you need assistance, or reach us at info@swimmeandson.com or 252-338-8443. Opting out of text messages will not affect your ability to work with us in any way.

• How do I request that you delete my information?

  Send us an email at info@swimmeandson.com with your name and request, and we’ll do our best to accommodate you. Because we’re a building contractor that maintains long-term project records, there may be some information we’re required to keep for business purposes, but we’ll explain that clearly if it applies and work with you on a reasonable solution.