Accuracy of Claims & Editorial Process

Our Commitment to Factual, Unexaggerated Content

Swimme & Son Building Contractors has been remodeling homes and commercial buildings in Elizabeth City and across northeastern North Carolina since 1988 — 38 years of hands-on trade experience. The content we publish on this website is an extension of that work. We write it to help homeowners and business owners make better decisions about remodeling projects, not to generate clicks or inflate expectations.

That means we hold ourselves to specific, concrete standards:

• We do not describe results we cannot deliver or timelines that aren’t realistic for our region.
• We do not use superlatives like “cheapest” or “best in the state” unless we can back them up.
• We do not publish technical specifications from memory — those come from manufacturer documentation or recognized industry data sources.
• When something is our professional opinion rather than a documented fact, we say so.

We are a contracting company, not a media company. Our first obligation is always to the customers whose homes and businesses we are remodeling. We acknowledge that this means our website content is sometimes updated less frequently than a full-time publishing operation would manage. When that happens, we would rather have a page that’s slightly dated than one that contains inaccurate information. See our review and update process below for how we handle this in practice.

Who Reviews Our Content Before It’s Published

All technical and trade content published on swimmeandson.com — including project descriptions, material specifications, installation processes, code references, and cost guidance — is reviewed before publication by:

Non-technical content — such as company news, service area pages, or general marketing copy — is reviewed by our office management team for accuracy of business information (hours, service areas, licensing status, contact details) before it goes live.

Note: If you see a byline on a specific article or blog post, that author’s name and credentials are displayed directly on that page. Mark Swimme serves as the technical reviewer for all trade and project content regardless of who originally drafted it.

How We Review and Update Existing Content

We are a remodeling company first. Our team’s primary responsibility is completing projects for our customers — not managing a content calendar. We are transparent about what this means in practice:

What triggers a content review:

• A product, material, or building code referenced on the page changes or is discontinued
• A manufacturer we reference updates their specifications or warranty terms
• A reader or customer contacts us to flag something that appears outdated or incorrect
• A member of our team notices during day-to-day work that a page no longer reflects current practice
• Our market pricing shifts enough that published ranges no longer represent realistic estimates for our area

What we don’t promise: We do not commit to a fixed review schedule (monthly, quarterly, etc.) because that would be an empty promise we can’t guarantee while running an active contracting operation. What we do promise is that we will correct errors when we find them or when they are brought to our attention, and we will not knowingly allow false information to remain on our site.

Pages that carry a “Last Updated” date reflect the most recent date on which that content was reviewed and confirmed accurate, or revised. If you are reading a page without a clear date and have reason to think the information may be outdated, please use our correction request process below.

Our Policy on External Sources and Citations

When we reference a statistic, a product specification, or an industry standard, we cite where it came from. We do not quote numbers without a traceable source. The sources we consider authoritative for remodeling content fall into three categories:

What we do not use as sources: We do not cite anonymous forum posts, unattributed blog content, AI-generated summaries, or national aggregator sites that blend data from different regional markets without distinguishing them. If we cannot trace a claim back to a primary or recognized secondary source, we do not publish it as fact.

When a claim is based on our own field experience rather than a published source, we identify it as such — for example: “In our experience working on homes built in the 1970s in this region…” — so readers know they are reading a professional opinion, not a documented statistic.

Sponsored, Affiliate, and Partner Content

Here is specifically what we disclose and how:

• Manufacturer partnerships — If a product brand provided materials, samples, or compensation in exchange for a feature on our site, the page will carry a disclosure such as: “This content was produced in partnership with [Brand Name].”
• Financing partner content — If a page describes a financing option and we have a referral or partner relationship with that lender, that relationship is disclosed on the page.
• Affiliate links — If any link on our site results in a commission or referral fee when clicked, that link is identified as an affiliate link.

A commercial relationship with a brand or partner does not give that party editorial control over what we write. We do not allow sponsors to approve, edit, or remove content, and we do not alter technical assessments based on who paid for a feature. Our reviews of products and materials reflect our actual field experience with them.

If you are reading a page and cannot tell whether it is sponsored, or if something feels like an advertisement that isn’t labeled as one, please contact us — we want to know.

Frequently Asked Questions

• Who makes sure the technical information on your site is correct?

  Mark Swimme, President of Swimme & Son and a licensed North Carolina General Contractor (License #43338) with 38 years of field experience, reviews all technical and trade content before it goes live on our site. This includes project descriptions, material specifications, installation process explanations, and any content that involves how construction work is actually performed. He is not a figurehead reviewer — he is an active, working contractor who handles projects in this region every day.

• How often do you update the content on your website?

  We do not follow a fixed publishing schedule. We are a remodeling company, and completing projects for our customers is the priority. What we do commit to is this: we do not knowingly leave inaccurate information on our site, and we correct errors when we find them or when they are reported to us. Pages are reviewed and updated when products change, codes are updated, pricing shifts meaningfully in our market, or a reader flags something that needs attention. Pages that have been reviewed carry an updated date so you know when they were last confirmed accurate.

• How do I know if a page on your site is sponsored or an advertisement?

  Any page or post that was produced in connection with a paid partnership, manufacturer relationship, or affiliate arrangement carries a clear disclosure at the top of that page. If you are reading a page and it is not labeled as sponsored or a partnership, it was not produced under a paid arrangement. If you are ever uncertain, email us at info@swimmeandson.com and we will tell you directly.

• What sources do you use when you cite statistics or data?

  We use three primary types of sources: manufacturer documentation (spec sheets, installation guides, and warranty terms for products we actually install), industry research from recognized organizations such as the National Association of Home Builders (NAHB) and Zonda Media publications, and official regulatory sources such as the North Carolina State Building Code. We do not cite anonymous online content, unverifiable blog posts, or national aggregator data that blends markets without distinguishing them. When a claim is our own professional opinion rather than a cited fact, we identify it as such.

• Can I trust the product and material recommendations on your site?

  Our product and material recommendations are based on what we actually install and stand behind in the field. When a manufacturer partnership exists, we disclose it. A commercial relationship does not change our technical assessment of a product — we do not recommend materials we would not use on our own customers’ projects. If you want to know whether a specific product recommendation on our site is connected to a partnership, ask us directly at info@swimmeandson.com.